1st Edition

The Graphic Communication Handbook

By Simon Downs Copyright 2012
384 Pages
by Routledge

384 Pages
by Routledge

384 Pages
by Routledge

The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic... Read more
Introduction  1. Broad Knowledge  2. Theory  3. Pitching  4. Understanding the Client  5. Researching the Job  6. Preparatory Drawings - Thumbnail Stage  7. Preparatory Drawings - Development Stage  8. Preparatory Drawings - Presentation  8. Presenting to the Client  9. Doing the job  11. Deploying the job - 2D  12. Deploying the job - 3D  13. Deploying the job to the screen (motion graphics)  14. Deploying the job to the screen (interaction graphics)  15. Situating the job  16. Testing the job  17. Getting paid  18. Getting the next job (self and other publicity)  Conclusion

Biography

Simon Downs