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Successfully Doing Business/Marketing In Eastern Europe book cover

1st Edition

Successfully Doing Business/Marketing In Eastern Europe

Edited By V H Kirpalani, Lechoslaw Garbarski, Erdener Kaynak Copyright 2009
244 Pages 21 B/W Illustrations
by Routledge

244 Pages 21 B/W Illustrations
by Routledge
Also available as eBook on:
Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer... Read more

About the Editors. Contributors. Acknowledgments. Foreword. Preface. 1. Central Eastern Europe, Russia and the Ukraine: Economic and Socio Demographic –V.H. Manek Kirpalani. 2. Regional Economic and Marketing Structure—V.H. Manek Kirpalani. 3. Consumer Behavior –L. Garbarski. 4. Industrial Policy –A. Nowak and V.H. Manek Kirpalani. 5. Marketing Evolution in Transition Economies – R. Glowacki and G.Karasiewicz. 6. Education Evolution: The Case of Leon Kozminski Academy of Entrepreneurship and Management – L.Garbarski. 7. Product Cases from Eastern Europe—V.H. Manek Kirpalani and Leon Kozminski Academy of Entrepreneurship and Management. 8. The Stockmann Department Store Penetration of Russia – H. Seristo. 9. NK Cables Invades Eastern Europe—Peter Gabrielsson and Mika Gabrielsson. 10. Shadow Economy: The Hungarian Case—Istvan Molnar and Pal Belyo. Notes. Index

Biography

V H Kirpalani, Lechoslaw Garbarski, Erdener Kaynak

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