1st Edition
Consumer Value A Framework for Analysis and Research
Edited By Morris Holbrook
Copyright 1999
224 Pages
by
Routledge
224 Pages
by
Routledge
As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this... Read more
Introduction to consumer value, 1 The value of time in the context of waiting and delays, 2 Value as excellence in the consumption experience, 3 The value of status and the status of value, 4 Possessions, materialism, and other-directedness in the expression of self, 5 The dangers and opportunities of playful consumption, 6 Aesthetic value: beauty in art and fashion, 7 Ethics and the Typology of Consumer Value, 8 Devaluing value: the apophatic ethic and the spirit of postmodern consumption, Conclusions
Biography
Morris Holbrook
