1st Edition
Neoliberalism and Applied Linguistics
1.Introduction David Block, John Gray and Marnie Holborow 2. What is Neoliberalism? Discourse, Ideology and the Real World Marnie Holborow 3. Neoliberal Keywords and the Contradictions of an Ideology Marnie Holborow 4. Economizing Globalisation and Identity in Applied Linguistics in Neoliberal Times David Block 5. Neoliberalism, Celebrity and ‘Aspirational Content’ in English Language Teaching Textbooks for the Global Market John Gray 6. The Marketisation of Language Teacher Education and Neoliberalism: Characteristics, Consequences and Future Prospects John Gray and David Block
Biography
David Block is Professor of Language in Education in the Department of Learning, Curriculum and Culture at the Institute of Education, University of London.
John Gray is Senior Lecturer in TESOL Education at the Institute of Education, University of London.
Marnie Holborow is Lecturer in the School of Applied Language and Intercultural Studies at Dublin City University.
'In this timely and thought-provoking book, Block, Gray and Holborow provide a compelling argument for social and applied linguists to consider more closely questions of political economy, contemporary capitalism and social class. A must read that will inspire and stimulate new ways of researching language under globalization.'
Adam Jaworski, Cardiff University, UK
'This timely book sets out to explore in considerable detail the material and ideological patterns dominant in Applied Linguistics, and often taken on board as natural, practical and compelling answers to equally evident issues and problems in the field. It shows how Applied Linguistics has slowly but surely changed from a humanist science to an industry of considerable size competing in a globalized market. It's an argument that will be welcomed by many scholars and practitioners, who often feel that something isn't really right but lack the instruments to decode their discomfort.'
Jan Blommaert, Tilburg University, The Netherlands
