Introduction Section One: Context 1. The Organization of Champagne: A Historical and Structural Introduction Steve Charters 2. Producing Champagne Philippe Jeandet and Steve Charters 3. The Legal Context of Champagne Theo Georgopoulos 4. The Economic Perspective on Champagne David Menival Section Two: The Place 5. A Place of Paradox: Champagne as it is Presented to the Outsider Richard Mitchell 6. Mobilising Brands and Terroir in Champagne Nick Lewis Section Three: Creating the Myth and Selling the Wine 7. Champagne’s Mystique, or Complexity and Consumer Confusion Tim Dodd 8. The Future of the Champagne Brand Larry Lockshin 9. Distributing Champagne Olivier Dusautoir and Steve Charters Section Four: Managing the Industry 10. Creating and Sustaining a Competitive Advantage Over Time Martin Kunc 11. Strategic Implementation: Accounting to Accountability in Champagne Al Seaman 12. Exploding Bottles: Exploring the Culture and Workforce of Champagne Liz Thach Section Five: Reflecting on Champagne 13. Conclusions Steve Charters and David Menival References Index
Biography
Steve Charters is Chair of Champagne Management and Director of the Reims Research Centre for Wine-Place-Value, France, as well as being a Master of Wine.
