1st Edition
Handbook of Tourist Behavior Theory & Practice
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.
Preface. Part 1: Motivation and Need Recognition 1. Interpretive Consumer Research: Uncovering the ‘Whys’ Underlying Tourist Behavior Bodil Stilling Blichfeldt and Inès Kessler 2. Antecedents and Consequences of Prestige Motivation in Tourism: An Expectancy-Value Motivation Antónia Correia and Miguel Moital Part 2: Perception and Information Processing 3. Tourism Destination Image Formation Robert Govers and Frank M. Go 4. Tourist Information Search Kenneth F. Hyde Part 3: Evaluation of Alternatives and Choice 5. Decision Strategies in Tourism Evaluation Alain Decrop and Metin Kozak 6. Planning and Exploratory Buying Behavior Karin Teichmann and Andreas H. Zins Part 4: The Tourism Experience 7. Understanding Tourist Experience though Mindfulness Theory Gianna Moscardo 8. Unlocking the Shared Experience: Challenges of Consumer Experience Research Michael Morgan and Pamela Watson Part 5: Post-Choice Processes 9. Processes and Performances of Tourist (Dis)Satisfaction Clare I. Foster 10. Service Failure, Tourist Complaints and Service Recovery Teoman Duman and Metin Kozak 11. What Determines Tourist Loyalty? In Search of a Theoretical Explanation Xiang (Robert) Li and James F. Petrick Part 6: Individual Determinants of Tourist Behavior 12. Tourism Segmentation by Consumer-Based Variables Sara Dolnicar and Byron Kemp 13. Emotions and Affective States in Tourism Behaviour Juergen Gnoth and Andreas H. Zins Part 7: Environmental Determinants of Tourist Behavior 14. E-tourist Behavior: The Influence of IT on Consumers Christine Petr 15. The Role of Media Products on Consumer Behaviour in Tourism Maria Månsson 16. Cross-Cultural Differences in Tourist Behavior Yvette Reisinger
Biography
Metin Kozak is Associate Professor in the School of Tourism and Hotel Management, Mugla University, Turkey. As a visiting scholar, he has recently been to the University of Namur, Belgium. He is the author of several books and has widely published in several tourism and hospitality journals.
Alain Decrop is Professor of Marketing at the Louvain School of Management and a member of CeRCLe (Center for Research on Consumption and Leisure) at the University of Namur, Belgium. His works have been published in journals such as Annals of Tourism Research, Tourism Management, the Journal of Travel and Tourism Marketing and Tourism Analysis, as well as in many books.
