1st Edition
Convention Tourism International Research and Industry Perspectives
280 Pages
by
Routledge
280 Pages
by
Routledge
288 Pages
by
Routledge
Also available as eBook on:
Stay up to date on international trends in convention tourism! Convention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry’s key markets, combining insightful articles with detailed case studies. Equally valuable as a professional handbook, research reference guide, and textbook, this comprehensive book includes an account of the history of... Read more
- About the Editors
- Contributors
- Preface
- Part I: Topical Overview
- Chapter 1. History of Convention Tourism
- Introduction
- Origins of the Convention Industry
- Impact of Economic Cycles
- Global Developments
- Regional Developments
- Conclusion
- Chapter 2. Economic Contribution of Convention Tourism: Conceptual and Empirical Issues
- Introduction
- Estimating the Economic Contribution of Conventions
- Convention Impact Assessment Framework
- Other Economic Impacts
- Conclusion
- Chapter 3. Planning and Development Issues for the Convention Industry
- Introduction
- Planning and Development Issues for the Convention Industry
- Global Factors Impacting Planning and Development
- Regional Planning and Development Initiatives
- Conclusion
- Chapter 4. Marketing of Convention Tourism
- Introduction
- Convention Tourism Markets
- Convention Destination Marketing Mix
- Convention Site Selection
- Convention Marketing Organizations
- Convention Destination Marketing—Regional Insights
- Conclusion
- Chapter 5. Human Resource Issues for the Convention Industry
- Introduction
- Employment Opportunities and Skill Requirements
- Industry Trends and Issues
- Education and Training Programs for the Convention Industry
- Conclusion
- Chapter 6. Research Issues and Challenges for the Convention Industry
- Introduction
- Global Research Issues and Challenges
- Research Sources: Industry Associations
- Research Sources: Trade Publications
- Research Sources: Academic Research
- Conclusion
- Chapter 7. International Meeting Management
- Introduction
- Definitions
- Reasons for Staging International Meetings
- Considerations in International Meeting Management
- Conclusion
- Part II: Case Studies
- Chapter 8. Convention Center Ownership and Management: The Case of the United States
- Introduction
- Impact of Convention Centers
- Convention Center Ownership
- Convention Center Management
- Which Type of Management Is Best?
- Conclusion
- Chapter 9. Mediterranean Convention Bureaus: The Case of Italy
- Introduction
- Challenges in the Mediterranean Region
- European Convention Bureaus
- Management of Southern European Convention Bureaus
- Convention Destination Management in Italy
- Conclusion
- Chapter 10. The Convention Industry in South Korea
- Introduction
- Background on South Korea’s Tourism Industry
- Growth Factors for the South Korean Convention Industry
- Target Markets
- Industry Priorities
- Conclusion
- Chapter 11. Convention Hotels in Australia: Trends and Issues
- Introduction
- Spatial Distribution
- Historical Perspective
- Range of Convention Hotels in Australia
- Current Trends and Issues
- Conclusion
- Part III: The Future
- Chapter 12. Trends and Key Issues for the Convention Industry in the Twenty-First Century
- Introduction
- Business Trends
- Technology Trends
- Social Trends
- Political Trends
- Key Issues
- Conclusion
- Addendum
- Appendix
- Bibliography
- Index
- Reference Notes Included
Biography
Sung Chon, Kaye; Weber, Karin
