1st Edition
Multimodality A Social Semiotic Approach to Contemporary Communication
Biography
Gunther Kress
'Gunther Kress's Multimodality: Contemporary Methods of Communication is the definitive statement of a social semiotic approach to communication in all its modes and their admixtures from the man who virtually invented the modern form of this field. The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects and Kress is our best guide to this world to date.' -James Paul Gee, Mary Lou Fulton Presidential Professor of Literacy Studies Arizona State University, USA
'This book represents a paradign shift beyond linguistics and literacy studies as we have know them. Yet, for all its pathbreaking intellectual innovation and conceptual profundity, it contains a disarmingly clear view of meaning-making, one in which human agency is at the centre.' - Mary Kalantzis, University of Illinois at Urbana-Champaign, USA
