A comprehensive introduction to the workings of the business, Sportscasters/Sportscasting: Principles and Practices explains all of the information essential to anyone looking to begin a career in sports media. This unique volume explores topics in print and broadcast media, sports psychology, technology issues, politics and legalities, ethics, and even the role of sports and sportscasting in society. Other topics discussed include the historical development and economics of sports and sportscasting, sports spectators, sports controversies, sociological perspectives, and sports journalism. Sportscasters/Sportscasting: Principles and Practices is filled with knowledge essential to the craft of sportscasting, including numerous appendices containing acronyms and biographic information about over 200 sportscasters, and a complete Instructor’s Manual with exercises to help guide students toward mastery of the topic. Please visit http://LKFullerSport.com for more information and to download the Instructor's Manual.
Preface and Acknowledgments. 1. Introduction to Sport, Sportscasters, and Sportscasting. 2. The Historical Development of Sports and Sportscasting. Radio. Television. 3. The Economics of Sports, Sportscasters, and Sportscasting. Sports Advertisers and Advertising. Sport Tourism. Sports Marketing and Management. The Sports-Media Complex. Sportscaster Earnings. Sports Sponsorship. 4. Audience(s) for Sports and Sportscasting. U. S. Sports Spectators. Sports Spectators Around the World. Sports Spectators for Special Events. 5. The Role of Media in Sports and Sportscasting. Print Sports Media. Sportswriters/Sportswriting. Sports Journalism/Sports Journalists. Sports Print Media Today. Sports Media: Broadcasting and Beyond. Radio. Television. Sports/Television. Controversies. Beyond Broadcasting. Sportscasters. Sportscaster Profiles. 6. Socio-Cultural Perspectives on Sports and Sportscasting. The Pervasiveness and Salience of Sports. Role Modeling/Heroes. Sociological Issues Relative to Sportscasting. Gender. Race. 7. Practicum on Sportscasting. Becoming a Sportscaster. Sports Journalism: Writing. Sport Journalism: Broadcasting. Specific Sports(casting). Sports Psychology. List of Appendices. Appendix 1. Acronyms. Appendix 2. Autobiographies, Biographies, and Books About Sports Journalists. Appendix 3. Glossary. Appendix 4. Sportscasters: A Partial Listing. Appendix 5. Sportscasting-Related Journals, Periodicals, Magazines, Newspapers, and e-Zines. Appendix 6. Sportcasting-Related Resources for Racial Minorities. Appendix 7. Sportscasting-Related resources for Women. Appendix 8. Sportscasting-Related Schools, Libraries, Museums, and Archives. Appendix 9. Sportscasting-Related Websites. Appendix 10. Sports Halls of Fame. Appendix 11. Sports Networks. Appendix 12. Sports and Sportcasting-Related Organizations. Appendix 13. Worldwide Sports. References. About the Author. Index.
Biography
Linda K. Fuller, PhD, has taught sportscasting for the Communications Department ofWorcester State College for several years. In addition to journal articles on the baseball film genre, she has done extensive research and is published on topics such as the Olympic Games, locker room issues, Magic Johnson, the Super Bowl, Dennis Miller and Monday Night Football, YaoMing, Pat Tillman, and sport violence. She is the author or co-author of more than 20 books and 250+ publications, including Sport, Rhetoric, and Gender: Historical Perspectives and Media Representations (2006) and Community Media: International Perspectives (2007). Professor Fuller has been awarded Fulbrights to teach in Singapore and to do AIDS-related research in Senegal, and she is currently a Senior Fellow at Northeastern University.
