1st Edition

Inviting Latino Voters Party Messages and Latino Party Identification

By Stacey L. Connaughton Copyright 2005
    224 Pages 1 B/W Illustrations
    by Routledge

    222 Pages 1 B/W Illustrations
    by Routledge

    Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.

    Introduction; Chapter 1 Organizational Identity, Identification, and Political Parties; Chapter 2 The Innovators and the Traditionalists; Chapter 3 Invitations for Identification in Latino-Oriented Television Ads; Chapter 4 (Party) Identifiers; Chapter 5 Partisan Identification; Epilogue; Appendix A; Appendix B; Appendix C; Notes; Bibliography; Index;

    Biography

    Stacey L. Connaughton