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Persuasion: Social Influence and Compliance Gaining book cover

8th Edition

Persuasion Social Influence and Compliance Gaining

By Robert H. Gass, John S. Seiter Copyright 2026
534 Pages 66 Color Illustrations
by Routledge

534 Pages 66 Color Illustrations
by Routledge

534 Pages 66 Color Illustrations
by Routledge
Also available as eBook on:
The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way,... Read more

1. Why Study Persuasion? 

2. What Constitutes Persuasion 

3. Attitudes and Consistency 

4. Credibility 

5. Communicator Characteristics and Persuasion 

6. Conformity and Influence in Groups 

7. Language and Persuasion 

8. Nonverbal Influence 

9. Structuring and Ordering Persuasive Messages 

10. Compliance Gaining 

11. Sequential Persuasion 

12. Deception 

13. Motivational Appeals 

14. Visual Persuasion 

15. Esoteric Forms of Persuasion 

16. The Ethics of Persuasion  

Biography

Robert H. Gass is Professor Emeritus of Communication Studies at California State University, Fullerton, USA. He is also the co-author of Arguing, Reasoning, and Thinking Well (Routledge, 2019).

John S. Seiter is Distinguished Professor of Communication Studies in the Department of Communication & Media at Utah State University, USA. He is also the co-author of Arguing, Reasoning, and Thinking Well (Routledge, 2019).

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