1st Edition
The Rise of Positive Luxury Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
List of Figures
List of Tables
List of Photographs
List of Contributors
Preface
About the Author
PART ONE - Transformative Luxury Research (TLR) to promote positive luxury
- Building the foundations of Transformative Luxury Research (TLR): an agenda for the future of "positive luxury"
- The new ethical consumer: the coming consumer mandate for inclusive and innovative luxury fashion practices that support social well-being
Wided Batat
Monica Mendini, Paula C. Peter, Heather Honea, and Martina Grasso
- How could well-being-centered business strategies increase competitiveness and innovation among luxury firms?
Fabrizio Mosca and Valentina Chiaudano
PART TWO - Advancing Transformative Luxury Research (TLR) to achieve well-being, social impact, and innovation
- Cultural-based authenticity and luxury as a bridge to cultural sustainability, social well-being, and innovation: the case of Giuditta Brozzetti’s textile workshop
- Luxury influencer marketing and subjective well-being: how influencers’ flaunting of luxuries impacts evaluations of the self and the endorsed brand
- Consumers’ emotional reactions to responsible luxury: implications for consumer well-being and luxury businesses’ social impact
- Sustainable luxury tourism and food waste management: a case study of all-inclusive luxury resorts
- Montblanc’s responsible entrepreneurship via the art of "writing": Contributions to social well-being and innovation
- How does second-hand luxury enhance Gen Z consumers’ well-being? A Transformative Luxury Research (TLR) approach
- Luxury from a developing country perspective and consumer well-being: a new agenda for academia and businesses
- Luxury food experiences: a proposition of a conceptual framework for food innovation and well-being
- Corporate purpose and employee well-being in the luxury industry: conceptual foundations and recommendations for the Swiss watch sector
Silvia Ranfagni
De Veirman Marijke and Hudders Liselot
Francine Espinoza Petersen and Dikla Perez
Martin Gannon, Babak Taheri, Bendegul Okumus, and Ibrahim Giritlioglu
Shin’ya Nagasawa
Inas Khochman and Wided Batat
PART THREE - The role of Transformative Luxury Research (TLR) in promoting positive luxury thinking and doing
Pallab Paul and Alex Yao
Nabanita Talukdar
Fabio Duma, Dina Khalifa, and Jule Schäfer
Index
Biography
Wided Batat is Professor of Marketing, Entrepreneur, and International keynote Speaker. She is the founder of the modern experiential marketing mix and its 7Es tool, as well as the Transformative Luxury Research (TLR) stream to help luxury businesses embrace positive luxury and sustainable growth while promoting collective and individual well-being.






