1. The Meaning and Measurement of Attitudes. 2. Attitude Strength and Structure. 3. The Functions of Attitudes. 4. Persuasion: Classic Approaches. 5. Dual Process Theories of Attitude Change. 6. Predicting Behavior from Attitudes. 7. Predicting Attitudes from Behaviors. 8. Resistance to Persuasion. 9. Implicit Measurement of Attitudes. 10. New Frontiers in Attitude Research: Accessing and Modeling the Brain.
Biography
Joel Cooper has been on the Psychology faculty at Princeton University since obtaining his Ph.D. from Duke University. He is past editor of the Journal of Experimental Social Psychology, is the author of several books, and co-editor of a major handbook in social psychology.
Shane F. Blackman received his bachelor's degree in psychology at the University of Chicago and his Ph.D. from Princeton University in psychology and public policy. His scholarship has focused on attitudes, naïve realism, and social policy.
Kyle T. Keller received his Ph.D. from Princeton University and his bachelor's degree at the University of Arizona. He contributed to research in cognitive dissonance, choice, and choice behaviors. Kyle was selected as a Fellow of the Princeton Energy and Climate Scholars.
This book is a must-read for anyone interested in learning or teaching about attitudes. It embeds cutting edge contemporary research within a historical approach that gives readers an appreciation for the context of current research topics in the field of attitudes. Engagingly written, the book makes research accessible to undergraduates and graduate students as well as scholars interested in any aspect of attitudes and persuasion.
Mark P. Zanna, FRSC, Distinguished University Professor Emeritus, Department of Psychology, University of Waterloo
This highly readable, yet scholarly and comprehensive, text offers an ideal blend of classic and contemporary research concerning attitudes. Current theory, research, and debate are presented in an engaging manner, while the historical approach provides an appreciation for the forces that are shaping modern work.
Russell H. Fazio, Harold E. Burtt Chair in Psychology, Ohio State University
These authors illuminate the foundations of the field of attitudes and bring contemporary approaches to bear on them. In so doing, they highlight the fundamental questions of the science of attitudes, and offer the clearest view to date of how far we’ve come in answering them.
Associate Professor, Department of Psychology, University of Tennessee Knoxville
