Featured Book: The Business of Champagne
This is the first book to offer an overview of how champagne created, managed, and marketed.
Recommend this book to a librarian.
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The Business of Champagne
A Delicate Balance
Series: Routledge Studies of Gastronomy, Food and Drink
The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand – it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a...
Published August 11th 2011 by Routledge
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