Skip to Content

Articles, News & Updates

Social Media Industries

SocialMediaIndustries

A timely and innovative look at the business aspects of social media.This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users.

This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Order a copy.

The Social Media Industries is part of our Media Management and Economics Series.

Related Products

  1. The Media Economy

    By Alan B. Albarran

    Series: Media Management and Economics Series

    The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis...

    Published June 14th 2010 by Routledge

  2. Social Media and the Law

    A Guidebook for Communication Students and Professionals

    Edited by Daxton Stewart

    Social media platforms like Facebook, Twitter, Pinterest, YouTube, and Flickr allow users to connect with one another and share information with the click of a mouse or a tap on a touchscreen—and have become vital tools for professionals in the news and strategic communication fields. But as...

    Published December 10th 2012 by Routledge

Categories