The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.
Series: Routledge Communication Series
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between...
Published March 24th 2010 by Routledge
Many of our textbooks and course books have companion websites offering additional resources to educators and students. Learn more.
Are you looking for a local bookseller, sales representative or agent? You can view our global list of representatives to meet your needs and answer any questions.
Take advantage now with our free shipping & postage offer on all US orders over $35 and UK orders over £20. Learn more about our shipping costs.
By using this website, you agree to the use of cookies. Learn more about cookies.
