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The Routledge Companion to Advertising and Promotional Culture

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Do you need a guide to the methodologies, concepts, debates, and policies that shape our everyday relationship with advertising?

Look no further than The Routledge Companion to Advertising and Promotional Culture, which provides an essential guide to these key issues!

The book contains eight sections:

• Historical Perspectives
• Political Economy
• Globalization
• Audiences as Labor, Consumers, Interpreters
• Identities
• Social Institutions
• Everyday Life
• The Environment.

With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.

Find out more about the contents of these sections and take an advanced view inside at the website.

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