mark  batey Author of Evaluating Organization Development
FEATURED AUTHOR

mark batey


Mark Batey, a language graduate of Oxford University, has spent his career working with leading advertising agencies, and as an independent brand consultant. He speaks at international brand conferences. He is also a visiting professor at business schools and universities. He has lived in the UK, Central Europe, Latin America and the US. Among the companies he has advised are Coca-Cola, Unilever, Nestlé, Kraft Foods, Mondeléz International, and SABMiller.

Biography

I have a particular interest in cultural studies, psychology, linguistics, and semiotics - all areas which bring insight to the development and management of brands.

Books

Featured Title
 Featured Title - Brand Meaning 2E: Batey - 1st Edition book cover