About the Book

‘It’s everything about them: the smell of the paper, the combination of serious journalism with beautiful photography – I find that very attractive – and all the graphic qualities of great titles.’ Nicholas Coleridge, Editorial Director of Condé Naste

From Horse and Hound to Vogue; covering subjects as diverse as charities, cheese-making, and Cheshire; magazines cover everything and there is a a magazine aimed at everyone.

Designed to enthuse, inspire and assist, this textbook covers the business of magazine publishing from inital idea to product launch, and offers practical guidelines on working within the magazine industry. Written by an experienced editor, with contributions from professional journalists, this text and its companion website give you all the knowledge you need to understand and create successful magazines. Topic covered include:

• a brief history of magazine publishing
• planning the publication
• job roles within the industry
• feature writing
• design and layout
• blogs, e-zines and websites
• publicity
• advertising
• circulation
• law and ethics

Essential reading for anyone studying magazine journalism or publishing or wanting to work within this exciting field.