Media Effects
Advances in Theory and Research, 3rd Edition
Edited by Jennings Bryant, Mary Beth Oliver
Series: Routledge Communication Series
List Price: $75.00
Add to Cart- ISBN: 978-0-8058-6450-2
- Binding: Paperback (also available in Hardback)
- Published by: Routledge
- Publication Date: 12/18/2008
- Pages: 672
- Trim Size: 6 x 9
Request complimentary copy (for course adoption only)
About the Book
With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.
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