Media Events in a Global Age
Edited by Nick Couldry, Andreas Hepp, Friedrich Krotz
Series: Comedia
List Price: $51.95
Add to Cart- ISBN: 978-0-415-47711-6
- Binding: Paperback (also available in Hardback)
- Published by: Routledge
- Publication Date: 10/16/2009
- Pages: 328
About the Book
We live in an age where the media is intensely global and profoundly changed by digitalization. Not only do many media events have audiences who access them online, but additionally digital media flows are generating new ways in which media events can emerge. In times of increasingly differentiated media technologies and fragmented media landscapes, the ‘eventization’ of the media is increasingly important for the marketing and everyday appreciation of popular media texts.
The events covered include Celebrity Big Brother, 9/11, the Iraq war and World Youth Day 2005 to give readers an understanding of the major debates in this increasingly high-profile area of media and cultural research.
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