Relationship Marketing in Professional Services

A Study of Agency-Client Dynamics in the Advertising Sector

By Aino Halinen

Series: Routledge Advances in Management and Business Studies 

List Price: $260.00

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About the Book

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
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