This new inter-disciplinary book is the first comparative, case-based analysis of media panoply in (and out of) Asia today. Examining what the authors call the…

In The Citizen Audience, Richard Butsch explores the cultural and political history of audiences in the United States from the nineteenth century to the present.…

Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of…

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and…

Filming the Line of Control charts out the history of the relationship between India and Pakistan as represented in cinema, especially in light of the…

Advertising is one of the most prominent, powerful, and ubiquitous contemporary uses of language. Its seductive and controversial quality has attracted consistent and intense attention…

Media, War and Postmodernity investigates how conflict and international intervention have changed since the end of the Cold War, asking why Western military operations are…

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories…

Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership,…