Books for Business Communication Courses
View all Business Communication courses.
View all Business Communication courses.
How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition,...
Published December 19th 2010 by Routledge
Straight Talk: Oral Communication for Career Success has a fresh new approach that gives tools needed to communicate with confidence. This text provides a thorough overview and hands-on practice in the speech communication skills essential for life and work success. Whether talking person to...
Published November 23rd 2010 by Routledge
Straight Talk: Written Communication for Career Success is a fresh new approach that gives tools needed to communicate with confidence. This text provides a thorough overview and hands-on practice in the written communication skills essential for life and work success. Whether writing person to...
Published November 9th 2010 by Routledge
Wanting to create a favorable impression with others is a basic part of human nature in both work and personal life. In this book, Andrew J. DuBrin skillfully provides a guide to the effective use of impression management based on scholarly research and theory, with particular attention to...
Published September 9th 2010 by Routledge
This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The cases demonstrate the breadth of modern public relations practice and the increasing importance...
Published July 8th 2010 by Routledge
This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings....
Published December 21st 2008 by Routledge