1st Edition
Values-based Service for Sustainable Business Lessons from IKEA
142 Pages
4 B/W Illustrations
by
Routledge
144 Pages
4 B/W Illustrations
by
Routledge
144 Pages
4 B/W Illustrations
by
Routledge
Also available as eBook on:
The role of values in developing and managing service companies has been under researched in the existing literature - until now. This book analyzes a large organization (IKEA) as a basis for values based service for sustainable business.
The authors provide an overview of the history of IKEA and the social and environmental perspectives that have acted as driving forces for creating... Read more
1. Introduction, 2. Sustainable Business Embedded in History and Heritage, 3. Values Based Service, 4. Values-Based Service Experience, 5. Values-Based Service Brands and Marketing Communication, 6. Values-Based Service Leadership, 7. Values-Based Sustainable Service Business
Biography
Bo Edvardsson is professor and Director of CTF-Service Research Center at Karlstad University, Sweden.
Bo Enquist is associate professor at CTF-Service Research Center at Karlstad University, Sweden.
