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Advertising as Communication

By Gillian Dyer

Published November 18th 1982 by Routledge – 256 pages

Series: Studies in Culture and Communication

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Description

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

Reviews

`I would not hesitate in recommending this book as a general survey of advertising for students who need initial orientation.' - Journal of Educational Television

Name: Advertising as Communication (Paperback) – Routledge 
Description: By Gillian Dyer. Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising...
Categories: Media & Film Studies, Advertising Studies, Communication Studies