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Unthinking Eurocentrism

Multiculturalism and the Media

By Ella Shohat, Robert Stam

Routledge – 1994 – 432 pages

Series: Sightlines

Purchasing Options:

  • Add to CartPaperback: $47.95
    978-0-415-06325-8
    November 3rd 1994
  • Paperback:
    978-0-415-86951-5
    October 31st 2013
    Out-of-print
  • Add to CartHardback: $165.00
    978-0-415-06324-1
    November 3rd 1994

Description

Unthinking Eurocentrism explores issues of Eurocentrism and multiculturalism in relation to popular culture, film and the mass media. The book 'multiculturalizes' media studies by looking at Hollywood movie genres such as the western, the musical and the imperial film from multicultural perspectives, examining issues from the racial politics of casting to colonialist discourse and gender and Empire.

More than just a critique of Eurocentrism and racism, Unthinking Eurocentrism also confirms artistic, cultural and political alternatives, discussing a wide range of non-Eurocentric media including Third World films, rap video and indigenous media. Synthesising literary theory, meida theory and cultural studies to form a challenging interdisciplinary study, the authors argue that current debatess about Eurocentrism and Afrocentrism are merely surface manifestations of a deep-rooted shift: the decolonisation of global culture.

Name: Unthinking Eurocentrism: Multiculturalism and the Media (Paperback)Routledge 
Description: By Ella Shohat, Robert Stam. Unthinking Eurocentrism explores issues of Eurocentrism and multiculturalism in relation to popular culture, film and the mass media. The book 'multiculturalizes' media studies by looking at Hollywood movie genres such as the western,...
Categories: Cultural Studies, Film Studies