1st Edition
Paying for Broadcasting: The Handbook
266 Pages
by
Routledge
272 Pages
by
Routledge
272 Pages
by
Routledge
Also available as eBook on:
What does the future hold for broadcasting in Britain? At a time when British broadcasting is undergoing great change, what revenues will be available for funding programming in the 1990s and beyond? Paying for Broadcasting: The Handbook presents a wide-ranging discussion of funding options open to broadcasters. Commissioned by the BBC to inform debate in the run up to the 1996 Charter Renewal,... Read more
Public Funding, Gavyn Davies and Andrew Graham. Advertising and Sponsorship, Brian Sturgess. Subcription, National Economic Research Associates. Programme Sales and Co-Production, William B. Shew
Biography
Tim Congdon, Gavyn Davies, Andrew Graham, William B. Shew, Brian Sturgess
`A truly informative set of essays on the economics and the finance of broadcasting.' - Sunday Times
