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Marketing Apocalypse

Eschatology, Escapology and the Illusion of the End

Edited by Jim Bell, Stephen Brown, David Carson

Published December 11th 1997 by Routledge – 314 pages

Series: Routledge Interpretive Marketing Research

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Description

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

Reviews

`Lateral thinking is what is needed and this book provides that sort of stimulus to fresh thinking that is vital if we are to survive' - Public Library Journal