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Marketing and Feminism

Current issues and research

Edited by Miriam Catterall, Pauline Maclaran, Lorna Stevens

Routledge – 2000 – 304 pages

Series: Routledge Interpretive Marketing Research

Purchasing Options:

  • Add to CartPaperback: $78.95
    978-0-415-21973-0
    July 20th 2000
  • Add to CartHardback: $235.00
    978-0-415-21972-3
    July 26th 2000

Description

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include:

* the dark side of female consumption

* women and marketing in Socialist economies

* women and advertising

* ecofeminism and marketing

* gender, marketing and cultural diversity

* marketing, sex and sexuality.

Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.

Name: Marketing and Feminism: Current issues and research (Paperback)Routledge 
Description: Edited by Miriam Catterall, Pauline Maclaran, Lorna Stevens. This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing...
Categories: Gender Theory, Marketing, Critical Management Studies