1st Edition
Introducing Social Semiotics An Introductory Textbook
By Theo van Leeuwen
Copyright 2005
320 Pages
by
Routledge
314 Pages
by
Routledge
Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and... Read more
Part 1: Semiotic Principles Semiotic Resources. Semiotic Change. Semiotic Rules. Semiotic Functions. Part 2: Dimensions of Semiotic Analysis Discourse. Genre. Style. Modality. Part 3: Multimodal Cohesion Rhythm. Composition. Information Linking. Dialogue
Biography
Theo van Leeuwen is one of the biggest names in communication and language research and his work always generates a lot of interest. He has extensive experience working in TV and film in Holland and Australia, and is now Chair of the Centre for Language & Communication Research at Cardiff University.
