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Business: The Key Concepts

By Mark Vernon

Published October 4th 2001 by Routledge – 272 pages

Series: Routledge Key Guides

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Description

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

Business: The Key Concepts:

* is detailed yet approachable

* considers new developments in business, notably eBusiness and contemporary business ethics

* covers established subjects, taking an international and strategic perspective that balances theory and practice

* suggests specific further reading for many concepts and also includes an extensive bibliography.

Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

Contents

Preface Acknowledgements 1. Key Concepts Bibiliography Index

Name: Business: The Key Concepts (Hardback) – Routledge 
Description: By Mark Vernon. Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational...
Categories: Business, Management and Accounting