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Consuming Sport

Fans, Sport and Culture

By Garry Crawford

Routledge – 2004 – 200 pages

Purchasing Options:

  • Add to CartPaperback: $64.95
    978-0-415-28891-0
    June 2nd 2004
  • Add to CartHardback: $195.00
    978-0-415-28890-3
    May 26th 2004

Description

Consuming Sport offers a detailed consideration of how sport is experienced and engaged with in the everyday lives, social networks and consumer patterns of its followers. It examines the processes of becoming a sport fan, and the social and moral career that supporters follow as their involvement develops over a life-course.

The book argues that while for many people sport matters, for many more, it does not. Though for some sport is significant in shaping their social and cultural identity, it is often consumed and experienced by others in quite mundane and everyday ways, through the media images that surround us, conversations overheard and in the clothing of people we pass by.

As well as developing a new theory of sport fandom the book links this discussion to wider debates on audiences, fan cultures and consumer practices. The text argues that for far too long consideration of sport fans has focused on exceptional forms of support ignoring the myriad of ways in which sport can be experienced and consumed in everyday life.

Contents

1. Introduction: Studying 'fans' 2. The Globalisation, Commercialisation and Mediaisation of Sport 3. The Power of the Consumer 4. The (Moral) Career of the Sport Fan 5. The Changing Nature of Sport Audiences 6. Place, Locality and the Venue 7. Sport and Everyday Life 8. Conclusion: An Agenda for Studying Sport Audiences

Name: Consuming Sport: Fans, Sport and Culture (Paperback)Routledge 
Description: By Garry Crawford. Consuming Sport offers a detailed consideration of how sport is experienced and engaged with in the everyday lives, social networks and consumer patterns of its followers. It examines the processes of becoming a sport fan, and the social and moral career...
Categories: Sociology of Sport, Popular Culture, Sociology of Sport, Sport and the Media