1st Edition
The Internationalisation of Retailing in Asia
240 Pages
by
Routledge
240 Pages
by
Routledge
240 Pages
by
Routledge
Also available as eBook on:
European retailers have successfully internationalised their activities in Europe but have been less successful in North America. American retailers have been successful in their home market but less so in Europe. The major European and American retailers are now entering Asia and competing directly with each other in a substantive way fort he first time. These Western retailers, using modern... Read more
List of figures, List of tables, List of contributors, Acknowledgements, Introduction, 1. International retailing in Japan, 2. The development of foreign retailing in Taiwan: the impacts of Carrefour, 3. Moves into the Korean market by global retailers and the response of local retailers: lessons for the Japanese retailing sector?, 4. Structural changes in the retail industry: the Korean government’s industrial policy subsequent to opening the domestic market, 5. The impact of World Class Distributors on the retail industry in Thailand, 6. Globalising retailing in Singapore:cultural commodification and economic change, 7. Internationalization of retailing in China, 8. International transfer of retail know-how through foreign direct investment from Europe to China, 9. The reform of the distribution system in China: opening the system to the outside world, 10. The role of government in creating competitive advantage in the globalized economy: the case of Shanghai, China, 11. Towards a model of the impacts of retail internationalisation, 12. Conclusion: the direction of future research on the internationalisation of retailing, Index
Biography
John Dawson is Emeritus Professor of Marketing at the University of Edinburgh
Masao Mukoyama is Professor of Retailing at the University of Marketing and Distribution Sciences, Kobe, Japan
Sang Chul Choi is Professor of Distribution and Marketing at Kansai University, Japan
Roy Larke is a Senior Lecturer in Marketing at Waikato University, New Zealand
