176 Pages
by
Routledge
176 Pages
by
Routledge
176 Pages
by
Routledge
Also available as eBook on:
A fully comprehensive resource for those wanting to know about the world of business management. Students and working professionals alike can enjoy quick and accessible definitions and the extensive cross-referencing system allows readers broader access to subject areas. This dictionary covers all the topics, issues and terms in the field, including: business economics, consumer behaviour,... Read more
Introduction, 'ABB' to 'Zone of indifference'.
Biography
Dr David A. Statt was formerly Academic Director of Edinburgh Business School. He has worked as a manager, a consultant, a trainer and an academic in Britain, Canada and the United States.
