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Chinese Business

Landscapes and Strategies

By Hong Liu

Routledge – 2008 – 206 pages

Purchasing Options:

  • Add to CartPaperback: $60.95
    978-0-415-40309-2
    October 7th 2008
  • Add to CartHardback: $190.00
    978-0-415-40308-5
    October 8th 2008

Description

China has been the fastest growing economy in the world over the past twenty years, and its influence in the global economic and political arena is becoming increasingly stronger; it is expected that China will soon become the second largest trading nation in the world.

Other books cover only part of this growing picture, and the analysis and understanding of Chinese enterprises and competitors has been lacking until now. This key book provides a comprehensive, practical guide to business in China, featuring both theoretical/academic and practical perspectives. With a strong focus on the ways in which language, traditional thought and stratagem culture influence how Chinese do business, this book offers a complete view of industry structures and the competitive landscape, thus providing a framework for Western companies to develop successful business and marketing strategies.

Broad-ranging and informative, Chinese Business: Landscapes and Strategies can be used as a textbook for undergraduates and postgraduates at business schools, as well as a reference book for those on senior executive programmes and for consultation on particular aspects of business in China.

Contents

1. Changing Business Landscape 2. Chinese Business Structure: Past and Present 3. Competitive Patterns of Chinese Companies 4. Rules of Game and Strategies for Western Businesses 5. Managing Channel Strategies 6. Mergers & Acquisitions 7. Prospects of Future Competition

Author Bio

Hong Liu is Director of the China Business Centre at the University of Manchester, UK. He has consulted for the British government and many multinationals on China strategies. He is the author of Foreign Direct Investment and Strategic Alliances in Europe published by Hawthorn Press in 2001.

Name: Chinese Business: Landscapes and Strategies (Paperback)Routledge 
Description: By Hong Liu. China has been the fastest growing economy in the world over the past twenty years, and its influence in the global economic and political arena is becoming increasingly stronger; it is expected that China will soon become the second largest trading...
Categories: International Business, Asian Business, Chinese Business