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Global political marketing book cover

1st Edition

Global political marketing

Edited By Jennifer Lees-Marshment, Chris Rudd, Jesper Stromback Copyright 2010
320 Pages 16 B/W Illustrations
by Routledge

320 Pages 16 B/W Illustrations
by Routledge

320 Pages 16 B/W Illustrations
by Routledge
Also available as eBook on:
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international... Read more

1. Global Political Marketing by Jennifer Lees-Marshment  2. A Framework for Comparing Political Market-Orientation by Jesper Strömbäck  3. Political Marketing in Germany by Michaela Maier, Jens Tenscher & Kirsten Schüller  4. Political Market-Orientation in a Multi-Party System: The Swedish Case by Jesper Strömbäck  5.New Zealand Political marketing: marketing communication rather than the product? Jennifer Lees-Marshment  6. Australian Political Marketing: Substance backed by style by Andrew Hughes and Stephen Dann  7. Political Marketing in the United States: From Market- Towards Sales-Orientation?  Jonathan Knuckey  8. UK Political marketing: a question of leadership? Jennifer Lees-Marshment and Robin Pettitt  9. The Level Of Market-Orientation Of Political Parties In Greece Danis Kotzaivazoglou and Yiorgos Zotos  10. Political Salesmen in Hungary Balázs Kiss and Zsuzsanna Mihályffy  11.The Czech Case: Social Democratic Or Social Market Party?  Anna Matušková, Otto Eibl and Alexander Braun  12. Testing the Market Orientated Model of political parties in a non-western context: The case of Taiwan  Dafydd Fell and Isabelle Cheng  13. Political Marketing in Ghana Kobby Mensah  14. Political Marketing in a weak democracy: the Peruvian case  Pedro Patrón Galindo  15.Political Marketing Techniques in Russia  Derek Hutcheson  16. Political market orientation in Japan Masahiko Asano and Bryce Wakefield  17. Implementing and interpreting market orientation in practice: lessons from Britain Roger Mortimore and Mark Gill  18. Political marketing, party behaviour and political science Mick Temple  19. Global Political Marketing: Analysis and Conclusions Jennifer Lees-Marshment, Chris Rudd and Jesper Strömbäck

Biography

Jennifer Lees-Marshment is Senior Lecturer at the University of Auckland, New Zealand. 

Jesper Strömbäck is professor in Media and Communication and Lubbe Nordström Professor and Chair in Journalism at Mid Sweden University, where he is also research director at the Centre for Political Communication Research.

Chris Rudd is Senior Lecturer in the Department of Politics at the University of Otago, New Zealand. 

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