Skip to Content

Marketing, Morality and the Natural Environment

By Andrew Crane

Published March 26th 2007 by Routledge – 224 pages

Purchasing Options:

Description

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

Contents

1. Introduction 2. Marketing and morality: perspectives and issues 3. Exploring moral meaning in green marketing 4. Conventional companies 5. Social mission companies 6. Business - NGO collaboration 7. Green marketing and morality: evidence from three approaches 8. Amoralization, moralization, marketing and the natural environment

9. Conclusions

Name: Marketing, Morality and the Natural Environment (Paperback) – Routledge 
Description: By Andrew Crane. This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of...
Categories: Environmental Economics, Marketing, Consumer Behaviour, International Marketing, Marketing Communications