Free standard shipping on all orders
  • Visa
  • Master Card
  • American Express
  • Apple Pay
  • Google Pay
  • JCB

Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption book cover

1st Edition

Marketing and Social Construction Exploring the Rhetorics of Managed Consumption

By Chris Hackley Copyright 2001
234 Pages
by Routledge

240 Pages
by Routledge

240 Pages
by Routledge
Also available as eBook on:
Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching,... Read more

1. Marketing, Ideology and an Excess of Reflex  2. Social Constructionism and a Funny Turn for Marketing Thought  3. All Together Now: What is Marketing?  4. Marketing in a World of Mediated Communication  5. Marketing's Death, Rebirth and Resurrection  6. Tell me George, Where did it all go Wrong?  7. Marketing and Social Construction: Knowledge, Critique and Research in Marketing

Biography

Chris Hackley has studied or held academic posts at seven UK universities. His qualifications include a PhD in Marketing and a first class honours BSc in Social Science. He teaches Marketing to undergraduate and postgraduate students and researchers. His publications on marketing theory and research have appeared in British, European and American marketing and management journals.

'An important foundation and statement for the discipline.' - Ephemera 

'The author suggests a broadened theoretical scope and renewed critical agenda for research theory and teaching in marketing.' - Journal of International Marketing and Marketing Research

Add to Cart