Free standard shipping on all orders
  • Visa
  • Master Card
  • American Express
  • Apple Pay
  • Google Pay
  • JCB

Managerial Economics: A Strategic Approach book cover

1st Edition

Managerial Economics A Strategic Approach

By Robert Waschik, Tim Fisher, David Prentice Copyright 2010
400 Pages 83 B/W Illustrations
by Routledge

400 Pages 83 B/W Illustrations
by Routledge

400 Pages 83 B/W Illustrations
by Routledge
Also available as eBook on:
Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and solve a manager’s decision-making problems and by focusing on the strategic nature of these... Read more

1. Introduction  Part 1: Theory  2. The Manager and the Firm  3. Monopoly and Perfect Competition  4. Price Discrimination  5. Game Theory  Part 2: Strategic Interaction Between Firms  6. Strategy in a Market with Two Firms  7. Product Differentiation  8. Entry Deterrence and Accommodation  9. Government Regulation of Industries  Part 3: Strategic Interaction within Firms  10. Vertical and Horizontal Integration  11. Labour Markets  12. Training and Motivating Workers  13. Trade Unions  Part 4: Marketing Economics  14. The Role of Information  15. Advertising  16. Bundling  17. Durable Goods  18. Auctions  19. The Product Life Cycle.  Answers to Odd-Numbered Problems

Biography

Timothy C. G. Fisher is Associate Professor of Economics, University of Sydney, Australia. David Prentice is Senior Lecturer, School of Economics and Finance, La Trobe University, Australia. Robert Waschik is Senior Lecturer, School of Economics and Finance, La Trobe University, Australia.

Add to Cart