The Rhetoric of Food
Discourse, Materiality, and Power
Edited by Joshua Frye, Michael Bruner
Published May 29th 2012 by Routledge – 270 pages
This book focuses on the rhetoric of food and the power dimensions that intersect this most fundamental but increasingly popular area of ideology and practice, including politics, culture, lifestyle, identity, advertising, environment, and economy. The essays visit a rich variety of dominant discourses and material practices through a range of media, channels, and settings including the White House, social movement rhetoric, televisual programming, urban gardens, farmers markets, domestic and international agriculture institutions, and popular culture. Rhetoricians address the cultural, political, and ecological motives and consequences of humans’ strategic symbolizing and attendant choice-making, visiting discourses and practices that have impact on our species in their producing, distributing, regulating, marketing, packaging, consuming, and talking about food. The essays in this book are representative of dominant and marginal discourses as well as perennial issues surrounding the rhetoric of food and include macro-, meso-, and micro-level analyses and case studies, from international neoliberal trade policies to media and social movement discourse to small group and interactional dynamics. This volume provides an excellent range and critical illumination of rhetoric’s role as both instrumental and constitutive force in food representations, and its symbolic and material effects.
Foreword Raymie E. McKerrow Introduction Joshua J. Frye and Michael S. Bruner 1. The Operations of Nature Sir Albert Howard 2. Exposing Empty Bellies/Empty Calories: Representing Hunger and Obesity Jean Retzinger 3. Politics on Your Plate: Building and Burning Bridges across Organic, Vegetarian, and Vegan Discourse Laura K. Hahn and Michael S. Bruner 4. "Food Talk:" Bridging Power in a Globalizing World John R. Thompson 5. Food, Health, and Well-being: Positioning Functional Foods Alison Henderson and Vanessa Johnson 6. Parsing Poverty: Farm Subsidies and American Farmland Trust Maxwell Schnurer 7. Pardon Your Turkey and Eat Him Too: Antagonism Over Meat Eating in the Discourse of the Presidential Pardoning of the Thanksgiving Turkey Carrie Packwood Freeman and Oana Leventi-Perez 8. Resignified Urban Landscapes: From Abject to Agricultural Natashia Seegert 9. Lee Kyung Hae and the Dynamics of Social Movement Self-Sacrifice Joshua J. Frye 10. Let's Move: The Ideological Constraints of Liberalism on Michelle Obama’s Obesity Rhetoric Abigail Seiler 11. Spatial Affects and Rhetorical Relations: At the Cherry Creek Farmers’ Market Justin Eckstein and Donovan Conley 12. Revolution on Primetime TV: Jamie Oliver Takes On the US School Food System Garrett M. Broad 13. The Man and the Cannibal: A Moral Perspective on Eating the Other Alexander V. Kozin 14. On Establishing a More Authentic Relationship with Food: From Heidegger to Oprah on Slowing Down Fast Food Kara Shultz 15. Narratives of Hunger: Voices at the Margins of Neoliberal Development Mohan J. Dutta Contributors Notes Index
Joshua Frye is Assistant Professor of Communication Studies at SUNY Oneonta, USA.
Michael S. Bruner is a Professor in the Department of Communication at Humboldt State University, USA.