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Gender and Public Relations

Critical Perspectives on Voice, Image and Identity

Edited by Christine Daymon, Kristin Demetrious

To Be Published July 30th 2013 by Routledge – 328 pages

Series: Routledge New Directions in Public Relations & Communication Research

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Description

Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of gender and public relations.

Positioned within the critical public relations stream, this book examines many previously unexplored areas through the prism of ‘gender and public relations’ such as:

  • Public relations' role in bringing about social change
  • Reputation management within media organizations
  • The negotiation of identity, diversity and social practice
  • Communicating policy

This edited collection calls attention to the absence of gender in much public relations knowledge and teaching, so that future researchers will be compelled to interrogate how gender is accomplished and transformed, and thus, how power is exercised and inequality (re)produced or challenged in public relations. The book will expand thinking about power relations and privilege for both women and men and how these are affected by the interplay of social, cultural and institutional practices.

Contents

Foreword (Lana Rakow) 1. Gender and Public Relations: Making Meaning, Challenging Assumptions (Christine Daymon and Kristin Demetrious) 2. Surface Effects: Public Relations and the Politics of Gender (Kristin Demetrious) 3. Caring about Public Relations and the Gendered Cultural Intermediary Role (Anne Surma and Christine Daymon) 4. Interrogating Inequalities Perpetuated in a Feminized Field: Using Critical Race Theory and the Intersectionality Lens to Render Visible that which should not be Disaggregated (Donnalyn Pompper) 5. Gendered Performance and Identity Work in PR Consulting Relationships: A UK Perspective (Liz Yeomans) 6. Mothers, Bodies and Breasts: Organizing Strategies and Tactics in Women's Activism (C. Kay Weaver) 7. Celebrity, Gender and Reputation Management at the BBC (Jane Arthurs) 8. Campaigning for 'Women, Peace and Security': Transnational Advocacy Networks at the United Nations Security Council (Ian Somerville and Sahla Aroussi) 9. Gender, Culture and Power: Competing Discourses on the Philippine Reproductive Health Bill (Marianne Sison) 10. 'I want to Voice out my Opinion': Bringing Migrant Women from beyond the Margins into Union Work (Maree Keating) 11. 'Mammography at Age 40-49 Saves Lives, Just not enough of Them': Gendered Political Intersections in Communicating Breast Cancer Screening Policy to Publics (Jennifer Vardeman-Winter, Hua Jiang and Natalie Tindall) 12. Ex-Journos and Promo Girls: Feminization and Professionalization in the Australian Public Relations Industry (Kate Fitch and Amanda Third)

Author Bio

Christine Daymon is Associate Professor of Communication at Murdoch University, Australia. She is co-author of the successful Routledge book Qualitative Research Methods in Public Relations and Marketing Communications, now in its 2nd edition and is fascinated by the qualitative research process especially the use of ethnographic and feminist approaches to study how public relations affects the lives of communication practitioners and the cultures of organizations

Kristin Demetrious is Deputy Head of the School of Communication and Creative Arts at Deakin University, Australia. Her research is concerned with social change, struggles for meaning making and its cultural intersections, particularly with media industries, communities and notions of citizenship. She is an experienced media and communication practitioner who has operated her own consultancy and her first book is Public Relations, Activism and Social Change (Routledge, 2013)

Name: Gender and Public Relations: Critical Perspectives on Voice, Image and Identity (Hardback) – Routledge 
Description: Edited by Christine Daymon, Kristin Demetrious. Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of gender and public relations. Positioned...
Categories: Public Relations, Marketing Communications, Public Relations, Gender Studies - Soc Sci, Cultural Theory, Feminism