1st Edition
Reconfiguring Public Relations Ecology, Equity and Enterprise
194 Pages
by
Routledge
208 Pages
by
Routledge
200 Pages
by
Routledge
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This book reconfigures the field of public relations so that it can better engage with the changing world of the 21 st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations.
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Introduction: The case for Reconfiguration 1. Before and After Public Relations Excellence: Re-Framing Theory and Global Developments 2. Changing the Settings: Requisite Varieties 3. Connecting the Posts 4. Planet as Stakeholder 5: Resituating Identities 6. Theoretical Black Holes 7. Decolonizing Public Relations 8: Science and Edge-Happening Events 9. Promotional Culture 10. Constructing Freedom: 9/11’s New World Order 11. Revaluing Intangibles: Postindustrial Possibilities 12. Projecting Futures
Biography
David McKie, Debashish Munshi
