1st Edition
Selective Exposure To Communication
264 Pages
by
Routledge
264 Pages
by
Routledge
264 Pages
by
Routledge
Also available as eBook on:
First published in 1985. Research into what is usually referred to as mass communication has concentrated on the societal impact of the media. The ways in which these media influence people and affect their behavior have been at issue. For the most part, undesirable effects were pondered and documented. Only a few desirable effects received similar attention and scrutiny. The research... Read more
Chapter 1 Selective-Exposure Phenomena, DolfZillmann, JenningsBryant; Chapter 2 Cognitive Dissonance in Selective Exposure, John L.Cotton; Chapter 3 Measuring Exposure to Television, James G.Webster, JacobWakshlag; Chapter 4 Informational Utility and Selective Exposure to Entertainment Media, Charles K.Atkin; Chapter 5 Determinants of Television Viewing Preferences, BarrieGunter; Chapter 6 Thought and Action as Determinants of Media Exposure, AllanFenigstein, Ronald G.Heyduk; Chapter 7 Fear of Victimization and the Appeal of Crime Drama, DolfZillmann, JacobWakshlag; Chapter 8 Affect, Mood, and Emotion as Determinants of Selective Exposure, DolfZillmann, JenningsBryant; Chapter 9 Selective Exposure to Educational Television, JacobWakshlag; Chapter 10 Cable and Program Choice, CarrieHeeter, BradleyGreenberg; Chapter 11 “Play It Again, Sam” Repeated Exposure to Television Programs, IleneH. Tannenbaum; Index Index;
Biography
Dolf Zillmann
"...a healthy corrective to much of the current research on television....work reported in this volume is refreshing and stimulating. It reminds us that watching television is a behavior that we ought to be able to understand using our tools as behavioral scientists, just as we might attempt to understand any other sort of behavior."
—Contemporary Psychology"...a useful resource for scholars interested in psychological aspects of contact with mass media, theories of audience behavior, and the measurement of exposure."
—Journal of Communication
