Research Methods in Health Communication

This volume provides an overview of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley assembles top health comm researchers to write about their primary methodological areas, offering guidance and insights for various approaches to answering research questions. He addresses the role and importance of methodology in health communication research in multiple contexts. The chapters are written with a common framework, and cite or use examples from allied health areas (nursing, public health, sociology, medicine) to demonstrate the breadth of health communication studies

Developed to provide a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students across the social science and health disciplines.