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Event Policy: From Theory to Strategy book cover

1st Edition

Event Policy From Theory to Strategy

By Malcolm Foley, David McGillivray, Gayle McPherson Copyright 2012
208 Pages 10 B/W Illustrations
by Routledge

208 Pages 10 B/W Illustrations
by Routledge

208 Pages 10 B/W Illustrations
by Routledge
Also available as eBook on:
As the event management field expands, there has been an emergence of a distinctive ‘events’ policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management. Its main aim is to locate the... Read more

1. Events Policy: An Emerging Field of Study  2. Events and Festivity: From Ritual to Regeneration  3. Trends in Events and Festivals: The Policy Panacea  4. Evaluating Event Outcomes: A Legitimation Crisis  5. The Politics of Events in an Age of Accumulation  6. Consuming Events: From Bread and Circuses to Brand  7. Events and Social Capital: Linking and Empowering Communities  8. Events as Cultural Capital: Animating the Urban  9. Glasgow 2014: Demonstrating Capacity and Competence  10. Destination Dubai: Events Policy in an Arab State  11. Mardi Gras New Orleans: Policy Intervention in an Historical Event  12. Singapore: A Mixed Economy of Events  13. Conclusions.  Bibliography

Biography

Malcolm Foley is Vice Principal and Executive Dean at the University of the West of Scotland.

David McGillivray is a Reader in Events and Culture within the School of Creative and Cultural Industries at the University of the West of Scotland.

Gayle McPherson is a Professor of Events and Cultural Policy within the School of Creative and Cultural Industries at the University of the West of Scotland.

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