Skip to Content

Managing Sport Business

An Introduction

Edited by Linda Trenberth, David Hassan

Published September 2nd 2011 by Routledge – 470 pages

Series: Foundations of Sport Management

Purchasing Options:

eBook Ordering Options

Description

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organizations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level.

The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.

With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business.

Contents

Preface

Section one - The Sport Management Context

  1. The Sport Business Industry

    2. Linda Trenberth

  2. Sport in the Global Marketplace

    3. Chris Gratton and Themis Kokolakakis

  3. The Social and Cultural Management of Sport: Contemporary Arguments Concerning the Case for Specificity

    4. David Hassan

  4. Sport, Policy and the Structure of UK Sport

    5. Richard Tacon and Andrew Hanson

  5. Corporate Governance and the Regulation of Sport

    6. Geoff Walters and Sean Hamil

  6. Managing Sport in the Non Profit Sector

    7. Chris Auld and Graham Cuskelly

    Section Two - The Application of Business Management to Sport

  7. Organizational Theory and Sport Management

    8. Milena Parent, Danny O’Brien and Trevor Slack

  8. Strategy and Planning in the Context of Sport

    9. Milena Parent, Danny O’Brien and Trevor Slack

  9. Human Resource Management and the Business of Sport

    10. Chris Wolsey and Helen Whitrod-Brown

  10. The Management and Measurement of Organizational Performance

    11. Leigh Robinson

  11. Budgeting and Budgetary Control in Sport

    12. Simon Shibli and Rob Wilson

  12. Sport Marketing Management and Communication

    13. Ron Garland and Christopher Hautbois

    Section Three - Facets of Sport Business

  13. Delivering sport in the global context

    14. Lucie Thibault

  14. Managing Sport Volunteers

    15. Graham Cuskelly and Chris Auld

  15. Sport and Sponsorship

    16. Laura Cousens and Cheri Bradish

  16. Sport and the Law: Considerations for Sport Managers

    17. Steve Greenfield and Guy Osborn

  17. Managing High Performance Sport

    18. Bill Gerard

  18. Sport, the Media and Strategic Communications Management

    19. Raymond Boyle and Richard Haynes

  19. Information Communications Technology and their Use in Sport Business

    20. Cameron O’Beirne

  20. Planning and Managing the Stadium Experience

    21. Paul Kitchin

  21. Promoting Accessibility for Disabled Fans to European Stadiums and Arenas: An Holistic Journey Sequence Approach

    22. Juan Luis Paramio, Carlos Campos Lopez, Babatunde Buramio

  22. Sport Event Management

    23. Sean O’Connor

  23. Managing Social Responsibility and Ethics in Sport

    24. Geoff Walters

  24. Researching Sport Management

    25. Allan Edwards, James Skinner and Wayne Usher

  25. Trends, Challenges and the Future for Managing the Business of Sport

David Hassan

Author Bio

Linda Trenberth is Senior Lecturer in Management and Head of the Management Department in the School of Business at Birkbeck, University of London. She has edited several texts in this area. Her main research expertise is in the area of HRM and Performance and workplace stress and coping.

David Hassan is Senior Lecturer in Sport Studies at the University of Ulster. His research expertise concerns the relationship between sport and national identity, the politics of sport and sport governance. He is the Academic Editor of Sport in Society, an international, peer-reviewed journal published by Taylor and Francis Ltd. He is also a Series Editor of Foundations of Sport Management (with Dr Allan Edwards) published by Routledge.

Name: Managing Sport Business: An Introduction (Paperback) – Routledge 
Description: Edited by Linda Trenberth, David Hassan. Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organizations. This authoritative and comprehensive introduction to the theory and practice of sports...
Categories: Sports Business, Sports Management, Sport & Leisure Industries, Business, Management and Accounting, Economics of Sport, Sports Administration, Sports Facilities, Sports Marketing