Managing Sport Business

An Introduction

Edited by Linda Trenberth, David Hassan

  • Price: $59.95
  • Binding/Format: Paperback
  • ISBN: 978-0-415-57029-9
  • Publish Date: March 30th 2011
  • Imprint: Routledge
  • Pages: 328 pages

Series: Foundations of Sport Management

Description

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. This authoritative and comprehensive introduction to the theory and practice of sports management helps managers to understand the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level.

The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.

With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business.

Contents

Section One: Understanding the nature and context of managing sport

  1. The Context of Managing Sport
  2. Sport in the Global Marketplace
  3. The Social, Cultural and Political Environments of Sport Management
  4. Sport Policy and Politics
  5. The Structure of Sport in the UK
  6. Corporate Governance and the Regulation of Sport
  7. Managing Sport in the Non Profit Sector
  8. Section Two: Business Management Themes Applied to Sport

  9. Organizational Theory and Sport Management
  10. Strategy and planning in the Context of Sport
  11. Human Resource Management and Leadership in Sport
  12. Managing Volunteers in Sport
  13. Budgeting and Financial Control
  14. Sport Marketing Management
  15. Managing Performance in Sport
  16. Section Three: Issues in Managing Sport

  17. Issues for delivering sport in the global context
  18. Sport and Sponsorship
  19. Sport and the Law: Legal Considerations for Sport Managers
  20. Corporate Social Responsibility, Ethics and Sport
  21. High Performance Sport Management
  22. Media Matters: Issues for sport
  23. Information Technology for Sport
  24. Sport Facility and Operational Management
  25. Sport Event Management
  26. The Role of the Stadium in the Governance and Management of Sport
  27. Career/Professional Development in Sport Business
  28. Issues in Researching Sport Management
  29. Trends, Challenges and the Future for the Business of Sport

Author Bio

Linda Trenberth is a lecturer in the School of Management and Organisational Psychology at Birkbeck University, UK.

David Hassan is Senior Lecturer in Sport Studies at the University of Ulster. He is the Academic Editor of Sport in Society, an international, peer-reviewed journal published by Routledge. His research expertise concerns the relationship between sport and national identity, the politics of sport and sport governance.

 

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