Managing Sport Business

Description

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. This authoritative and comprehensive introduction to the theory and practice of sports management helps managers to understand the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level.

The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.

With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business.

Contents

Section One: Understanding the nature and context of managing sport

1. The Context of Managing Sport
2. Sport in the Global Marketplace
3. The Social, Cultural and Political Environments of Sport Management
4. Sport Policy and Politics
5. The Structure of Sport in the UK
6. Corporate Governance and the Regulation of Sport
7. Managing Sport in the Non Profit Sector

Section Two: Business Management Themes Applied to Sport

8. Organizational Theory and Sport Management
9. Strategy and planning in the Context of Sport
10. Human Resource Management and Leadership in Sport
11. Managing Volunteers in Sport
12. Budgeting and Financial Control
13. Sport Marketing Management
14. Managing Performance in Sport

Section Three: Issues in Managing Sport

15. Issues for delivering sport in the global context
16. Sport and Sponsorship
17. Sport and the Law: Legal Considerations for Sport Managers
18. Corporate Social Responsibility, Ethics and Sport
19. High Performance Sport Management
20. Media Matters: Issues for sport
21. Information Technology for Sport
22. Sport Facility and Operational Management
23. Sport Event Management
24. The Role of the Stadium in the Governance and Management of Sport
25. Career/Professional Development in Sport Business
26. Issues in Researching Sport Management
27. Trends, Challenges and the Future for the Business of Sport

Author Bio

Linda Trenberth is a lecturer in the School of Management and Organisational Psychology at Birkbeck University, UK.

David Hassan is Senior Lecturer in Sport Studies at the University of Ulster. He is the Academic Editor of Sport in Society, an international, peer-reviewed journal published by Routledge. His research expertise concerns the relationship between sport and national identity, the politics of sport and sport governance.

Related Subjects

1. Management & Management Techniques
2. Sports Facilities
3. Economics of Sport
4. Sports Administration
5. Sports Marketing
6. Sports Business and Finance
7. Sports Management
8. Sport & Leisure Industries