220 Pages
38 B/W Illustrations
by
Routledge
216 Pages
38 B/W Illustrations
by
Routledge
234 Pages
38 B/W Illustrations
by
Routledge
Also available as eBook on:
Fierce global competition in the tourism industry is now focused on integral parts of supply chains rather than on individual firms. The highly competitive environment has forced tourism firms to look for ways to enhance their competitive advantage. Tourism products are often viewed by consumers as a value-added chain of different service components and identifying ways to effectively manage the... Read more
1. Introduction to Tourism Supply Chain Management 2. Demand Management and Forecasting 3. Tourism Supply Chain Coordination 4. Tourism Supply Chain Competition 5. Chain versus Chain Competition 6. Tourism Distribution Channels 7. Capacity and Inventory Issues in TSCM 8. Customer Relationship Management in TSCs 9. Information Communication Technologies and TSCM
Biography
Haiyan Song is Chair Professor of Tourism in the School of Hotel and Tourism Management, The Hong Kong Polytechnic University.
