Free standard shipping on all orders
  • Visa
  • Master Card
  • American Express
  • Apple Pay
  • Google Pay
  • JCB

The Global Economics of Sport book cover

1st Edition

The Global Economics of Sport

By Chris Gratton, Dongfeng Liu, Girish Ramchandani, Darryl Wilson Copyright 2012
144 Pages
by Routledge

138 Pages
by Routledge

144 Pages
by Routledge
Also available as eBook on:
Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent,... Read more

1. The Historical and Economic Development of the Sport Market  2. The Global Sport Market  3. Global Sports Organizations  4. Global Sports Events  5. Global Sport Corporations  6. Sport Broadcasting  7. Sports Sponsorship  8. Globalisation of the Sport Market Costs and Benefits

Biography

Chris Gratton is Professor of Sports Economics and Director of the Sport Industry Research Centre at Sheffield Hallam University, UK.

Dongfeng Liu is Professor and Associate Dean at the School of Economics and Management, Shanghai University of Sport, China.

Girish Ramchandani is Research Fellow in the Sport Industry Research Centre at Sheffield Hallam University, UK.

Darryl Wilson is Senior Lecturer in Sport Business Management in the Faculty of Health and Wellbeing, Sheffield Hallam University, UK.

"I found it impressive that such a relatively small book contains so much information. While nowadays many people (including myself) tend to thumb through a book, the present one encourages reading from the beginning to the end with guaranteed oh really?-effects. It is a must have for everybody interested in sport and/or economics." - Pamela Wicker, Managing Leisure
Add to Cart