1320 Pages
by
Routledge
1320 Pages
by
Routledge
Also available as eBook on:
This set re-issues 5 volumes originally published between 1985 and 1994. They focus on
the impact of environmental issues on tourism management
tourism demand and forecasting
the key methods of operation of companies within the industry
the functional areas of marketing, finance, organization and staffing
research and innovation
corporate strategy.... Read more
1. Marketing in the tourism industry : the promotion of destination regions Brian Goodall and G J Ashworth. 2. Marketing tourism places Edited by G J Ashworth and Brian Goodall. 3. Building a new heritage : tourism, culture, and identity in the new Europe G J Ashworth and Peter J Larkham. 4. Tourism : a community approach Peter E Murphy. 5. The Management of International Tourism Stephen F Witt, Michael Z Brooke and Peter J Buckley.
Biography
Multivolume collection by leading authors in the field
